Tuesday, July 19, 2011

Proust: Share Privately Your Memorable Stories with Friends and Family

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Proust website: Storybook page

According to Jeffrey Cole, in his presentation at Ad:Tech 2011 (minutes 41 to 45 of the video), "Social Networking is the real deal", however, teenagers will not hang on Facebook for too long any more (until all their parents show up there, making it "uncool"-), the heaviest users of Facebook are in fact the people in their sixties and their seventies and even if Facebook might grow to one billion, ultimately, the social networking experience will be fragmented in smaller communities. Additionally, rising concerns and fears regarding online privacy will affect people's and marketers' behaviors (presentation – minute 38).

Proust might be one of the best examples of these trends described by the Founder and Director of the World Internet Project: it offers an online private place to share memories and stories with family and close friends. To help the people who may not feel comfortable with writing, the service features questions organized in chapters (displayed in a virtual book) that can be used as suggestions to start your media rich and interactive diary. The timeline and the map provide other visual angles to view the stories of your life and share them with your close community.

Proust: Share Privately Your Memorable Stories with Friends and Family, By Ubergizmo. Top Stories : Xperia Play Review, Samsung Infuse 4G Review,